19
Jun

THE UNION’S 2021 STAR AWARD WINNERS

The agency was named Scotland’s Agency of the Year 2021 at the Marketing Society Star awards based on a strong set of award-winning entries. The Union won four Golds, one Silver and one Bronze at the awards event. Here we summarise the winning entries across four of our clients.

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18
Jun

THE UNION IS AGENCY OF THE YEAR 2021

At last night’s Marketing Society Scotland Star Awards The Union was crowned Agency of the Year 2021. This is the fourth time the agency has achieved this recognition, previously winning in 2010, 2015 and 2017. The agency also won three Gold awards, one Silver and one Bronze. An entry for the Scottish Government’s Parent Club marketing won Gold in the Digital Strategy category. Also for the Scottish Government, the campaign to tackle period inequality and discrimination won a Gold in the Marketing in Society category. 

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7
Dec

WHAT TEACHING TAUGHT ME

The Union has launched a new campaign for the Scottish Government to encourage new recruits into a teaching career in Scotland. The campaign aims to challenge perceptions of the career and showcase the variety, progression and rewarding moments that a career in teaching can provide.

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23
Oct

UNION WIN FOUR MARKETING SOCIETY STAR AWARDS

The Union won four awards at the 2020 Marketing Society Scotland Star Awards last night. The awards recognise the best-in-class marketing campaigns of the previous 12 months. The agency picked up a Gold and a Silver for Scottish Government – Nursing Recruitment, and two Bronze awards; one for Sterling Furniture and the other for the National Libraries of Scotland.

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25
Sep

WHY UX IS A VITAL ELEMENT OF SEO

Generally, when most people hear the term ‘SEO’ in passing, they regularly assume there are either a load of hidden technical tricks into turning Google into your best friend, or that it is a skill far too complicated to pick up. However, frequently when I speak to clients about the basic rules of thumb to keep your website in a strong position to rank well, they all share a similar response of “it’s not that complicated”. It really isn’t that complicated. When you boil it down to the main cogs that turn the wheels to help you rank better over time, it simply becomes common sense and gives you another couple of checkboxes to tick when you’re working on your own business.

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10
Sep

NEW IDENTITY FOR WORLD SUICIDE PREVENTION DAY

The Union has developed a brand for World Suicide Prevention Day for SAMH, Scotland’s mental health charity. SAMH is calling on everyone in Scotland to work together to save lives. Every day in Scotland, an average of two people die by suicide. The 10th of September marks World Suicide Prevention Day, an opportunity to reflect on the role everyone can play in saving lives.

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5
Aug

THE SOUTH OF SCOTLAND IS READY FOR BUSINESS

With tourism and hospitality businesses reopening their doors and welcoming back visitors, The Union is thrilled to announce the launch of a new campaign for the South of Scotland Destination Alliance (SSDA). The ‘Twinned with Tourism’ campaign aims to promote best practice in safe travel across the Scottish Borders, Dumfries and Galloway.

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7
Jul

WHAT GOOGLE’S BERT UPDATE MEANS FOR DIGITAL MARKETERS

If you’re a bit of a Google geek you may have stumbled across the term ‘BERT’ being mentioned online since October 2019 in various articles and forums. However, as is often the case with Google algorithm updates, though the basic principles are usually well understood, often digital marketers fail to work out how to respond to make sure their own websites are up to speed whilst taking advantage of the opportunities they present. [Consultant Chris Ayliffe from Arctic Meta writes for Union Digital.]

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17
Jun

THE FUTURE OF EVENTS

There’s no escaping that the Covid-19 global pandemic has drastically shifted how we communicate with one another on both a personal and business level. Leading brands are already addressing the challenge head on. This week’s London Fashion Week, is offering a packed virtual programme, replacing catwalks with films, podcasts, live-streamed discussions and even a virtual afterparty. While Fern Cotton’s wellness festival, Happy Place, is a great example of how we can provide a festival feel even from afar, with a whole month of events!

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10
Jun

PARTNERSHIP MARKETING IN A TURBULENT WORLD

Partnership Marketing is when two or more organisations, brands or bodies work together to reach their audiences with a message that creates mutually beneficial response. For example, Adidas, the German sportswear giant has set up a number of strategic partnerships to continue to reach its audiences as they change and become more eco-conscious, partnering with Parley for the Ocean to launch a range made from recycled plastic bottles and waste found in the sea.

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